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We dove deep with Surf Local to craft a brand identity as dynamic as the waves their community chases, weaving together sustainable style with ocean-inspired design elements that speak to their core values.
Born from a love of salty air and sustainable threads, Surf Local stands as a beacon for conscious surfwear. We worked in harmony with their mission, elevating their presence to echo the ebb and flow of the oceans they advocate for.
Like finding the perfect line on an uncharted break, our challenge was to carve new paths while honoring the soul of the brand. We navigated the delicate balance between authentic yet fresh design currents and Surf Local’s established identity, ensuring every creative wave we caught amplified their message and desired aesthetic.
We paddled out with a full range of design elements. From fine-tuning the logo to creating social media and website visuals, we weaved visuals cohesively across channels. Our splashing collab with Surf Local also involved mockups for merch and stoke-worthy illustrations, showcasing our creative problem-solving.
Our digital expertise and knack for visual production and web development flowed strongly on this project. We created prototypes of moving typography that our dev team brought to life on the site. The revamped photographic visuals speak to the brand’s essence more effectively. For social media, we curated reels and static posts to market time-sensitive events like Black Friday.
Surf Local’s digital presence is as clean as an offshore morning and as powerful as a winter swell with our help. Our design elements work in harmony like a well-waxed board with your favorite wave. This helped us create a visual journey that resonates from the beach to the stylish streets. With creative collaboration, we helped amplify Surf Local’s apparel and sustainable message across channels while honoring their roots.
Looking to have your target community surfing your site and socials for hours? Poirier can help you ride the wave to a stronger brand identity and presence online.
