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gutted, cleaned out, and refreshed
We gutted, cleaned out, and refreshed Poke Bowl NY’s digital presence with a full website redesign, blending bold visuals, seamless UX, and search-focused strategy to match the brand’s fresh, fast-paced appeal.
Poke Bowl NY has built its name on vibrant, feel-good food made for busy New Yorkers who want something quick, customizable, and full of flavors. But to support that momentum online, the brand needed more than just a functional website. It needed a digital experience that felt as fresh and enticing as the dishes.
Our mission was to redesign the site from the ground up, sharpen the messaging, improve discoverability, and create a smoother path from search to order.
As the brand expanded across locations, its digital presence needed to work harder. The website had to showcase the menu, guide users clearly, support local discovery, strengthen the brand’s identity, and make it easier for customers to find the right location and take action.
Covering everything from UX and copy to SEO and development, this challenge was all about creating a site that looked better, worked smarter, and supported growth at every touchpoint.
We took a full-service approach to reworking Poke Bowl NY’s online presence, combining design, content, development, and local search optimization into one cohesive digital experience.
A Full Website Redesign
We reimagined the website to better reflect the brand’s personality, with a cleaner, more modern interface that feels fresh, energetic, and aligned with the food-first experience.
UX Built for Hungry Users
We streamlined the user journey to make browsing simpler and faster, helping visitors move easily between menus, locations, and key actions without unnecessary friction.
Copywriting with Clarity
We refined the site’s messaging to capture the brand voice better while making content clearer, more useful, and more persuasive across every page.
SEO That Supports Discovery
From on-page optimization to stronger content structure, we improved the site’s search foundations so customers could find Poke Bowl NY more easily when looking for fresh, fast dining options.
Development That Keeps Things Moving
The new build brought the redesign to life with a smoother, more polished frontend experience, creating a site that feels reliable, responsive, and easy to use.
Location Pages with Local Intent
We created dedicated location pages that make it easier for users to find their nearest store and support stronger visibility for location-specific searches.
GMB Optimization for Greater Local Visibility
To reinforce the brand’s presence beyond the website, we optimized their Google Business Profiles to help Poke Bowl NY show up more clearly in local search and map results.
Poke Bowl NY now has a digital presence that reflects the quality, convenience, and personality behind the brand. With a more polished website, clearer messaging, improved local visibility, and a smoother user experience, the business is better positioned to attract customers across every stage of their journey, from discovery to decision-making.
Looking to build a digital experience that works as hard as your brand does? Poirier can help bring it to the table.
